I.C.E. in the Press

"Guns in Kids' Rooms?" Rob Pincus on Thom Hartman Show


Foxnews.com - Gun violence: Do guns save lives?
Rob Pincus on firearms owners’ rights and responsibilities

Rob Pincus Defensive Firearm Training on Fox News


Rob Pincus Radio Interview on Talkshoe.com

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I.C.E. Training of Virginia Beach, Va., stands for "integrity, consistency, and efficiency". It is the premiere school for gun handlers. Any armed professional who hasn't heard of Rob Pincus, the owner and lead instructor of I.C.E., probably should get to know him.

Pincus designed Combat Focus Shooting as a complete system which combines gun handling skills with other essential abilities. When I attended a demonstration of Combat Focus Shooting, I was thoroughly impressed. The methods are realistic and time-tested.

What is most the most popular class in most training facilities? Most training organizations report that officers like basic defensive handgun courses. The best value for an officer in service is a handgun course, even as a refresher.

Pincus reports that officers prefer the Combat Focus Shooting course, which is an integrated skill building approach. Not surprisingly, many agencies have requested the Combat Focused Shooting Instructor Development

Pincus worked with members of agencies that had less than 5 officers and worked with members of the NYPD and Chicago PD.

Pincus told me that agencies who use I.C.E. as their training provider have an advantage over an agency relying on their internal training. One advantage is that by having the influence of the private sector, it can evolve faster to accommodate specific training needs as well as provide more relevant training solutions.

For Special Operations Personnel, I recommend the Extreme Close Quarters Counter Ambush program (3-5 days) which combines intuitive shooting with close quarters unarmed skills. Training is done force-on-force at speed.

Pincus is the personality behind the product. He has an impressive flair, handpicks his staff, and delivers exactly what the officer came for: a system which works, not just a handful of shooting drills. I recommend using his training videos and book for refresher material.


Firearms Training Gets Intense in Hayward!

Firearms training gets intense in Hayward By Kristofer Noceda The Oakland Tribune HAYWARD Forget style points. Rob Pincus has one thing in mind when it comes to using a gun for self-defense: Getting the job done. Pincus, 37, of Virginia Beach, Va., is a longtime shooting trainer who breathes efficiency. He held a five-day program last week on combat-focused shooting, through a program being run by Franco Consulting Group of Hayward, which specializes in security and protection training. "I'm getting (students) ready for a 1- to 4-second time slice where they need to shoot to defend themselves," Pincus said. "It may be the most traumatic and most important 1 to 4 seconds of their life." During a shooting exercise at the Chabot Gun Club in Castro Valley, Pincus explained the proper way to hold a handgun. Athletic position. Lean forward. Take notice of "spatial awareness." Aim for the upper chest. Move while you reload. Those were just a few of the commands Pincus called out to a group of 15 shooters.

The training's attention to detail surprised Benji Stander, 21, of Walnut Creek. "I've never had training like this, and it is pretty intense," he said. "But you got to love it." Stander hopes to use the experience to help him become a shooting instructor. For Senior Airman Mathew Webster, 30, of Union City, the training was a way to increase his knowledge beyond what he learned while serving in the military. "It is more tools to your toolbox," Webster said. Not Advertisement every participant had prior training. Christine Rocca, of Hercules, found out about Pincus through the National Rifle Association and decided to take the course to learn how to use her pistol. Her husband, Bill Rocca, also participated. "We definitely wanted to experience being comfortable with our firearms when needed in critical situations," he said. Pincus said the program has an underlying theme of survival and "doing what it takes to stopping the threat from harming you."

"As a student, I saw inconsistencies in the training needed in combat," he said. "I wanted to make it more efficient and cater to real-life situations." Pincus whose background includes serving in the military, law enforcement, executive protection and recreational shooting founded the I.C.E. (Integrity, Consistency, Efficiency) Training Co. in 2007 and developed the combat-focused shooting program. He has shipped more than 1 million copies of his personal defense video series. For more information on I.C.E., visit www.icetraining.us.

Article by Eric Poole on Combat Focus Shooting

This article came out earlier this year in Tactical Weapons magazine.

Rob Pincus appearance on American Trigger Sports Network, August, 2009

Rob Pincus was a guest on the American Trigger Sports Network live Webcast in August 2009. Rob talks about I.C.E. Training, The Best Defense TV Show and a few other topics.

Rob Pincus on Gun Nuts Radio, May 2009

Rob was a guest on Gun Nuts Radio in May 2009. Rob talked about The Best Defense, the Combat Focus Shooting program and answers some caller questions.

Many other articles and media features have been done on I.C.E. Training Program and Combat Focus Shooting. Magazine coverage has included S.W.A.T. Magazine, American Handgunner, Soldier of Fortune, Combat Handguns, Calibre and Range Reports. Rob Pincus has also been a featured guest on Shooting Gallery, Personal Defense TV and other programs. Contact us for a complete list of media coverage.



Writers and other media are welcome to contact us for any reason and almost always to attend training courses. Certain courses (primarily military and law enforcement) cannot always be covered by media. Please contact us in regard to media inquiries or to inquire about attending a course as a media representative.

I.C.E. Office: Info@icetraining.com

Rob Pincus: vscrob@msn.com


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